Owning Your Own Web Site Is A Must

Owning your own website is a must if you are doing business
on the Internet.

There are so many factors involved in creating a web site
layout and or design that there is really no right or wrong

A web site that may have looked clean and crisp in the
template stage can totally change when you add your text
and other content.

The saying – less is more, often applies where creating a web
page, by having a clean crisp design with minimal graphics
your site is quicker to load and easier to navigate around
and easier to read without the distraction of flashing
animated images and banners.

The resulting layout of a web site is often a product
of the content that is added to its pages.

This is where it is of the utmost importance to research
the focus of your site before you start work to create it.
The same applies if you are selling widgets, flowers, coins,
supplying information of marketing an Affiliated member

There are so many variables to keep in mind that it is best
to sit down with pen and paper to list all the items you will
or at least, what you want to place on your Web site.

Make a list of the topics, products or services you wish
to promote. This is important later when you start promoting
your web site in search engines.

Search engines give more importance to a page that is focused
on one topic for two reasons. Firstly because search engines
want to provide the most defined search results for their customers
and secondly if a page is about one topic or product you can
optimize your keywords and content, increasing the chance
of your page appearing at the top of search results.

For web sites that have between ten to twenty pages you can
use a button or text menu bar to link to all pages. When your
site starts to grow beyond 20 pages a button or text menu can
start to take over the page. With my ezine as an example I have
created sub menus for the achieves and other related groups of
products or information.

The next step is to create a small number (6 to 10) of product
or service groups. Then you can have these 6 to 10 groups
accessible from the main menu. You can either create a small
directory or second level pages for each group, or the other
alternative is to use drop down menus.

This is where you hover your cursor over a button or link
and a sub menu drops or scrolls down with the links for that
group of products or services. The drop down menus often
created using java script. Some templates come with the scripts
included or you can search for the scripts on the net.

The layout and design of your site should use the same template
to create every page to enable your visitors ease of locating the
product and services they are searching for.

The most user friendly color for the page back ground is white
with black text. White being a neutral color and black being
a contrast.

Using a clear easy to read font is important too. Pages that use
Italics are harder to read. By all means use Italics to highlight
a quote or to make a point. The same applies to bold, colored
and underlined text, use sparingly. Pages that over use bold
and multi colored text can look very amateurish.

The overall design should enhance the information you are
providing for your site visitor. Too many animations and different
colors also distract people.

Many newer high profile, high traffic sites are using less graphics
at the top of their pages. Usually there will be a logo in the top left
corner of the page as this is the first area of the page most people
see. Second they see the main headline in the center of the page
and from there they either look up to the top right corner or scroll
down the content of the page.

There are some very clever graphics used on Web sites, but it
is generally thought that a simple logo or easy to read company
name will be retained by more sites visitors than a more complex

Using a simple header (logo – Company Name) at the top of your
web site is also of a higher name branding value.

Even the placing of the menu bar can have an effect. There are
No set rules here, the buttons or links can be places at the right
or left side of the page or across the top or a combination of both.
Many sites also have a number of text links at the bottom of the
page, usually company information and disclaimers etc.

Make sure you also include a site map containing links to every
page on your site. The propose is to assist search engines finding
all your pages to spider and for your site visitors so they don’t get
lost. Your site map link should be easily found.

The web site layout and design is usually arrived at by the site
owner and or webmaster and as we are all individuals we all have
our personal color preferences, likes and dislikes. This being the
case, do some home work and compare your design with other
Web sites selling or promoting similar products and services.

Make sure your theme falls in line with other similar sites.
If you are going to sell home made chocolates from your web
site, I would suggest rather than showing a closed chocolate
box, you would be better advised to show a person holding
an open box with a few chocolates missing and the person
taking a bite of a chocolate with a big smile on their face.
This gives you a subliminal message of how yummy
the chocolates are and will even get your mouth watering.

A picture can express a thousand words, but too many
pictures on your site can be distracting.

My conclusion on good web site layout and design will
be different to yours and I don’t have any problems with that.
But the end result of your web site will tell the tale when you
check the sales you make.

In all this there is ONE point I wish to make very clear
to you and that is, you cannot in all honesty promote any
product or service on the Internet to its full potential market
without owning your own Domain Name and Web site

Reason Number One.

Search Engines, If you are promoting anything on the Internet
you need to have your site listed as it is very hard or almost
impossible to list an affiliated member site.

Reason Number Two.

With the ISP’s filtering or dumping tons of email every day you
do not know if the person or prospect you are writing to will
receive your email or if their ISP will filter and delete or dump it.
On the other side is that email being sent to you is also being filtered
so any email even from a family member or business contact may
be filtered, never to be seen again.

Domain or web site names are under nine dollars at Godaddy.com

ItsYourNet offers very affordable hosting of your website with all
the bells and whistles Including unlimited email aliases and
a templated web site builder. ItsYourNet.co.nz

So for less than forty five dollars per year or eighty three cents a week.

How or where else can you get better advertising exposure
for 83 cents a week that you have full control of.

May all your Web site promotions be successful.

Beyond The Newbie Internet Marketer – 3 Important Steps To Success

Moving beyond the newbie internet marketer level is essential to all of us that want to be successful at our internet marketing goals. It is also very important that once we begin to see our marketing efforts paying off in the way of some profits coming in, that we expand on the successful methods that we have used up to this point to get the positive results that they have generated. What is equally important is for us to be able to find enjoyment in the way that we are making our income. If you are not finding enjoyment in the internet marketing business you have chosen then chances are that you will not do well, and it is time to consider making a change to some other niche that you will find pleasure in doing, after all it is something that you will be doing on a every day basis to make a living.

Once you have decided what internet marketing niche fits you best, one that you can see yourself happily making a living at every day, there are 3 more important steps to follow to your success that you will want to complete in your quest to move beyond the newbie level. If you would like to know what these steps are then this article will show you what they are.

1. Find and use a successful internet marketing business as a model and guide.

It is not a mystery that most of the top internet marketers make use of successful IM business models or methods to generate their own success. There is nothing wrong in using an established IM business model that suits your personal marketing needs, in fact it is encouraged. The important thing to understand here is that you should not strictly rely on how much money the business model you choose as the only criteria for your choice, remember that it should be something that you will enjoy doing.

It is also very important that you don’t copy or follow  the chosen business model in every aspect.  One reason that you shouldn’t copy every aspect of your chosen model is because you more than likely will only be one of many individuals using it for the same reason which could end up  making it over used destroying the individuality of the method making it much less effective. Secondly just because the IM business model worked for one dose not mean that it will necessarily work successfully for you. What will make this internet marketing business model work for you is that you look for ways that you can change and improve on it. It is best for you to take the successful marketing model and make it your own by adding your own ideas and tweaks, make it more effective for your internet marketing purposes, more importantly make your version stand out from the other becoming your own unique technique.

2. Set up a method of testing your one of a kind IM business model.

It is possible to get help with making changes and improvements to a online business model, method or technique by using information and threads posted by other internet marketers about the particular technique in top IM forums. By using the best of the tricks and tips posted for your own use, along with your own ideas you will inevitably end up with what could be a much more efficient method, or one of a kind technique. Your own special one of a kind angle to the method. A new version of the old technique that may not only have the possibility of making more money for you in your online business endeavor, but may also be used as your own info product to help other internet marketers as well.

The only way to find out if your new improvements work is to set up a method to test your changes. To do this you may need to change the way you have been operating your internet marketing business up until this point. You will want to devise a method to track the efficiency of your new method compared to the old. For example if you want to see just how much and where your website traffic is coming from you can use free online systems such as Google Analytics to track the amount of traffic that goes to a particular website or webpage. It is fairly simple to set up by adding a given tracking code to each webpage that you want to gather the traffic information about. Your web hosting account may also be equipped with software to help you monitor just where and how much traffic each of your websites are getting. It is very important to see this step through so you can determine if your new marketing method or technique has positive potential.

3. Be willing to put back into your online business.

Now your online business is giving back in the way of more income. You have done your homework and invested the right combination of time, effort, focus an determination this is a great achievement for you and your business. for you to keep both your internet marketing business and yourself growing beyond the newbie level, it is a good idea to take the income that your online business has began to generate and reinvest it back into that business. There are many things that you can use this money for to optimize the efficiency of different aspects of your business. Investing in software’s and resources that will make the operation of your business less time consuming leaving more time for you to handle more important aspects closer related to your businesses overall future income earning potential and success.

This is one important way of reasoning that separates the newbie from the more experienced internet marketer, the willingness to put the business earnings back into the business to grow that business.

Remember a main key to moving past the newbie level is being able to look at your online business activities as more than a hobby, or part time job, and see it as the real business that it is. Reinvesting in your online home business is one way of showing just how serious you have become about your IM business and a big indicator that you have stared to move beyond the newbie internet marketer.

Home Based Business and the Importance of Marketing Skills and Tools

Sound knowledge on how to market a business is necessary to reach the target customer group. The ability to communicate with information of the product/service to the prospects is of paramount importance in business. Home based business owners must work to leverage all forms of marketing tools to survive difficult economic conditions.The marketing requirements for a business venture are unique and require constant innovation. A clear marketing strategy must be devised and followed up to achieve business objectives.Business Marketing Plans:Regular analysis of competitors is essential to devise how to effectively deliver products and services. Innovative marketing tools must be employed to achieve a competitive edge and a sustainable business model.Product marketing should be developed in lieu of customer requirements. Home based business owners often struggle with limited budgets for promotional activities.Efficient Marketing Tools:Search engine marketing can be a great place to initiate brand development strategies. They work by sending keyword traffic to a website which can be further converted into sales. They are cost effective and provide great returns on investment.Pay per click search engines can be employed to derive quality traffic. Pay per click alternatives offer low cost advertising services. There are many alternatives to Pay Per Click campaigns and they provide strong consistent results with flat low cost monthly rentals. Affiliate programs offer returns on investment with every sale. They are more popular than the performance based businesses.Cost Effective Marketing Strategies:E-mail marketing can help bring clients for business owners. It is fast, easy and does not require heavy investment. Repeat and referral sales can be brought about by communicating with customers.E- Mail marketing works for any type of home based business. Simple e-mail newsletters can be created to target potential customers. Innovative content ideas can create a strong product impression. Promotional emails work to stimulate demand for the concerned product or service.Free sample, discount coupons and free consultation are some of the popular e-mail marketing promotional campaigns. Marketing is essential to reach out to contacts and prospects to let them know that you are open for business.Necessary Promotional Skills:Business details can be added to the bottom of a mail with information about the service offered. This can be a form of effective communication for selling the products or services. Messenger services for live chat facilities can be employed for valuable communication with customers. Messenger services provide for direct customer contact which is a critical component of business communication needs.Essential Brand Management:Brand development is critical and occurs with focused marketing plans. Marketing investments should never be concentrated and applied only toward tested avenues. Ideal marketing plans grow with the business and are marked with consistency.The brand building process involves all the activities of a business venture. The market position of a product is determined by the information published, developed and communicated. Marketing is essential for a home based business to reach out to customers and prospects with information about the product or service offered.

Do You Want to Start Your Own Home Based Business Online?

So you want to start your very own home based business online, the question is where do you start? To a large degree this will depend upon your existing skill set. So if you know how to build websites or are skilled with graphics or have a knowledge of SEO (Search Engine Optimisation) you might well want to start some service based business.However for most people looking to have their own home based business online it is likely that you wont have these skill sets and are looking to start from scratch. If you are in this position you are likely to be bombarded by numerous opportunities and although well meant, will lead to the killer of more online businesses than anything else, the dreaded information overload.That’s right the thing that you would imagine would provide you with the right education, kills the business because of too much choice and too much conflicting information.There are many types of online business models, these include:1. People who have had success in certain areas such as AdSense, AdWords, CPA marketing and then become product vendors based upon their own case studies.2. Then there are others who make money online from having a series of sites that they monetize through AdSense and affiliate products.3. Resale rights, or resell rights products along side Private label rights also provide a solid business model and often use affiliates to drive traffic to their sites and hence leverage the efforts of others.4. And of course their is affiliate marketing, that normally consists of business models surrounding the use of review sites or squeeze pages.The above represents a simplified summary of the types of home based business you can have online and within each of them there are variations on the business model used and the promotional models employed.Without a shadow of a doubt the most common model for people to start with when coming online for the first time surrounds the world of affiliate marketing. There are some distinct advantages to this home based business model in that you don’t have the expense and time issues in creating a product, or the support issues for that matter. As far as the product vendor is concerned you have one job and that is to drive traffic to their particular site and offer.Although in its simplest terms this is true, in reality you should never send your hard earned and worked for traffic to the vendors site! No you want to maximize the effectiveness of this traffic and ensure you have the opportunity to harvest it to your advantage and no one else’s.The common link in any and every business model mentioned or not is that of list building. You see all smart marketers realize the importance of having their own list, not only because of its marketing potential, but because it allows for leverage with other marketers online.

Internet Home Based Business – Helping Your Community

The move to globalisation has increased local involvement in community programs aimed at bettering quality of life and education and teaching disaster management techniques. Having an internet home based business allows your resources and time to contribute to your community. The community involvement also boosts your viewer base of your site and encourages other areas to learn from your community.Define your passion
Internet home based business gives you the flexibility of working from wherever you are. All you need is a computer and a phone that allows access to the web. Urgent messages can be immediately replied to even as you carry out your community work. Whether you are interested in teaching or arranging medical care for your community, your business model supports your interest. In case you have work that is deadline driven, you can either choose to do it yourself by managing your time or outsource it to a third party. You can define how you would like to support your community and work out a feasible time schedule that considers your work requirements.Learn about community programs
Once you have decided to spend some time on community development and have a fair idea about what you would like to do, find out what is currently available. Your internet home based business demands should be clear to you. Make sure that you are able to give first priority to your business requirements, lest you turn away customers. You will have access to community members through your business and this will help you to know about ongoing work and requirements in the community development program.Pace your time
Running an Internet home based business is time consuming. You have to work out affiliate programs, create marketing material, and keep track on visits to your site and control costs. However, if you have a long-held dream of being part or leading a community initiative, this is a good way to achieve the goal. The flexibility of your business allows you the time to move away from your desk and carry out the work that you have planned for yourself even as you continue to earn.Increase Community Involvement
Talk about your community work and the positive effects you are seeing in the community. You can utilise your website to highlight your community initiatives to your customers and viewers. A business that gives time to societal development is perceived as having a high ethical base and attracts more people towards it. Corporate social responsibility requires that corporate houses involve themselves in work towards social enhancement. Since you are known due to your internet home based business, you can write a blog about the work that is being done, your involvement and the nature of work that is pending to be done. Your blog doubles up as a source of intelligence for other communities and also increases local community involvement. You can also increase the interest in your business and community work by writing articles about your belief system and how it helps you straddle two worlds.

Global Domains International Business Opportunity – MySpace Marketing

Millions of people around the world are always on the look out for a lucrative business opportunity on the powerful internet medium. One of the most popular opportunities people go in for is the multi level marketing programs or the MLM.

In order to reduce the expenses on advertising through media, a lot of companies selling branded and good quality products are on the look out for people who are willing to work from home and build a downline even while marketing their products. This scheme has proved to be very successful and there are millions of people already who benefit a lot from MLM opportunities.

One of the best multi level marketing opportunities for those looking to earn decent money from home is the Global Domains International Business opportunity. Almost everyone today is looking for a domain either for their business, their company or even individually. There has been an explosion of domain sales in the recent past. With domain space as the product, being successful in your venture is extremely easy, provided of course you employ the right marketing strategy.

When you join this unique business opportunity, you start marketing the Global International Domains by referring people under you. You get $1 per referral per month which makes it $5 a month. That is not all. As your down lines refer five people each under them, you still get paid $5 each and that makes it a total of $25 for no particular effort of your own.

One of the most effective methods of marketing domain names is through social networking sites like MySpace. This site offers a unique platform where you meet and make friends with a lot of people from around the world. This is in fact, one of the most economical methods of advertising for products and services.

The first step involves understanding the workings of the method you are looking to implement. Social media is a wonderful marketing platform that has proved to be a lucrative marketing opportunity for many. Marketing through the various social media sites can be done in two ways depending on your goals and priorities. For example, if you want to market products or services through the network marketing sites, then you can join the various social networking sites like MySpace, Twitter, Facebook, Ning, etc. These prove to be an ideal platform for building a brand.

The most important aspect to be considered is that building a brand does not mean you force your product and advertise very forcefully. This is sure to send people running away from you. The trick is in first establishing the brand of “YOU” before you gently introduce product.

Look for social networking or community sites which are related to your niche product and take your time making friends. Rather than pushing your product at the first instance, wait patiently and look for an opportunity to gently suggest your product. Offer to help those in trouble and always try to be the first to initiate a conversation. This will get a lot of people to remember you on the site. Create the right opportunity to talk about forums global domains international and also about some of the highest rated work from home programs. Make sure the person shows sufficient interest before talking about the unique and interesting Global domains international business opportunity.

Within no time, you will see that building you as a brand before establishing your product as a brand produces amazing results you would not have dreamt of. You are sure to be successful in your MLM business.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.